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Table 3 The five primary behaviour change methods

From: A new integrated behavioural intervention for knee osteoarthritis: development and pilot study

Behaviour change method Definition
Persuasive communication Guiding individuals toward the adoption of an idea, attitude, or action by using arguments or other means.
Using imagery Presenting information in a pictorial format will aid the communication of conceptual ideas and facilitate the learning of new motor patterns
Consciousness raising Providing information and feedback about the causes, consequences, and alternatives for a problem behaviour.
Counter conditioning Encouraging the learning of healthier behaviours that can substitute for problem behaviours.
Feedback Giving information to individuals regarding the extent to which they are accomplishing learning or performance.