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Table 2 Promotion activities and pre-defined minimum standards for the planned activities and for reach

From: GLA:D® Back: implementation of group-based patient education integrated with exercises to support self-management of back pain - protocol for a hybrid effectiveness-implementation study

Planned promotion activity Interval Minimum standard
 Article on the Danish Physiotherapists’ web site Completed 2017 NA
 Poster presentation Danish Chiropractors’ Association meeting Completed 2017 NA
 Series of three letters on standardised care in a magazine for members of Danish Chiropractors’ Association Completed 2017 NA
 The Danish Chiropractic Association (DCA) informs members that course registration is open Once before registration opens One newsletter e-mailed to members of the DCA
News posted on the DCA’s website
 The Danish Physiotherapy Association informs members that course registration is open Once before registration opens One newsletter e-mailed to members of the Association
News posted on the Association’s website
 Information about the GLA:D Back courses at websites of physiotherapy special interest groups
 - Musculoskeletal physiotherapy
 - Sports physiotherapy
 - Physiotherapists in private practice
 - Physiotherapists without a contract with the board of wages and fees
Once before first course registration closes One of the listed groups posts the information
 Direct e-mail to the five regions’ private practice consultants from chiropractic, physiotherapy and general practice Once when information about opening the registration is known Mail send before registration opens
 Information to clinicians who deliver GLA:D for knee/hip patients on the front page of the knee/hip clinical registry When registration is open Information posted one time before opening
 Promotion of GLA:D Back via social media (Twitter, Facebook, ResearchGate, LinkedIn) When GLA:D Back related external activities (courses, talks) and publications occur One posting per month during 2018
 Workshop at the yearly seminar for general practitioners “Lægedage” November 2018 + November 2019 One workshop accepted
 Clinicians who participated in the course and wanted to deliver the intervention listed at the GLA:D Back website After courses are conducted for a region Updated within 2 weeks of the last course for a region
Target Group definition Minimum standard
 Number of clinicians educated in 2018 The Capital Region of Denmark 60
Region Zealand 60
Region of Southern Denmark 60
Central Denmark Region 60
The North Denmark Region 60
Total 300
 Years of clinical experience (min. proportion) 0–5 10%
> 15 10%
 Sex Proportion males Min 33% Max 66%
 Work place and role (min. proportion) Municipality 5%
Private clinics 60%
Clinic owner 5%
Employed clinician 50%
 Profession (minimum proportion) Physiotherapist 70%
Chiropractor 10%