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Table 2 Promotion activities and pre-defined minimum standards for the planned activities and for reach

From: GLA:D® Back: implementation of group-based patient education integrated with exercises to support self-management of back pain - protocol for a hybrid effectiveness-implementation study

Planned promotion activity

Interval

Minimum standard

 Article on the Danish Physiotherapists’ web site

Completed 2017

NA

 Poster presentation Danish Chiropractors’ Association meeting

Completed 2017

NA

 Series of three letters on standardised care in a magazine for members of Danish Chiropractors’ Association

Completed 2017

NA

 The Danish Chiropractic Association (DCA) informs members that course registration is open

Once before registration opens

One newsletter e-mailed to members of the DCA

News posted on the DCA’s website

 The Danish Physiotherapy Association informs members that course registration is open

Once before registration opens

One newsletter e-mailed to members of the Association

News posted on the Association’s website

 Information about the GLA:D Back courses at websites of physiotherapy special interest groups

 - Musculoskeletal physiotherapy

 - Sports physiotherapy

 - Physiotherapists in private practice

 - Physiotherapists without a contract with the board of wages and fees

Once before first course registration closes

One of the listed groups posts the information

 Direct e-mail to the five regions’ private practice consultants from chiropractic, physiotherapy and general practice

Once when information about opening the registration is known

Mail send before registration opens

 Information to clinicians who deliver GLA:D for knee/hip patients on the front page of the knee/hip clinical registry

When registration is open

Information posted one time before opening

 Promotion of GLA:D Back via social media (Twitter, Facebook, ResearchGate, LinkedIn)

When GLA:D Back related external activities (courses, talks) and publications occur

One posting per month during 2018

 Workshop at the yearly seminar for general practitioners “Lægedage”

November 2018 + November 2019

One workshop accepted

 Clinicians who participated in the course and wanted to deliver the intervention listed at the GLA:D Back website

After courses are conducted for a region

Updated within 2 weeks of the last course for a region

Target

Group definition

Minimum standard

 Number of clinicians educated in 2018

The Capital Region of Denmark

60

Region Zealand

60

Region of Southern Denmark

60

Central Denmark Region

60

The North Denmark Region

60

Total

300

 Years of clinical experience (min. proportion)

0–5

10%

> 15

10%

 Sex

Proportion males

Min 33% Max 66%

 Work place and role (min. proportion)

Municipality

5%

Private clinics

60%

Clinic owner

5%

Employed clinician

50%

 Profession (minimum proportion)

Physiotherapist

70%

Chiropractor

10%